Shirt Salted Back

Salted Black.

Black salt, have you heard of it? Hawaiians have developed it and have been producing it the traditional way for centuries. They extract the "white gold" from the sea in salt gardens and then mix the salt with volcanic ash - until it is completely black. A special taste, and of course a visual experience, because our subconscious mind tells us - no, salt is white. And not black.

You can see how well black and white fit together when you take a look at our new business model "Salted Black". The shirt is made of an exclusive white cloth from our Vorarlberg weaving mill. Black contrasts, just as the basic fabric is made of organic cotton, accentuate the shirt on the inside of the collar, underlay and cuffs. The white buttons are sewn on with a black button thread. When the shirt is closed it looks like a classic business shirt, the buttons are opened and the shirt is worn without a tie, it inspires with its contrasting refinement.