Hemd Coal

We at brainshirt are not only concerned with the development and design of garments - we also look at the textile process as a whole.

The traditional textile industry, which experienced its heyday in the last century, is regarded as the decisive preliminary stage of today's clothing industry. Whereas previously it was largely manufactories, industrialization suddenly brought machines to set the pace. This was to the detriment of workers - but also to the benefit of people who were relieved of monotonous and repetitive work - such as spinning or weaving.

Now, especially in the initial phase of industrialization, the use of electrical energy was very
limited; it was water and steam power that brought the steel monsters to life. In order to operate a steam engine, a fuel was needed that was more effective and more productive than conventional charcoal - hard coal. And so, this historical raw material shaped an entire generation and symbolizes the explosive of industrialization.

Accordingly, our new business model bears the name Coal. A classic men's shirt with a fine check, quilted dynamic button placket and black buttons.

The light mélange character of the black and white checks in the fabric is particularly valuable and elegant. Whether with or without tie, it fits almost every colour in the spectrum of businesssuits. See for yourself.

Fabric: 100% cotton (c.o.c.)

Buttons: polymer/biopolymer